Tips for Using Pictures in Email Marketing


Using pictures for email marketing campaigns is like adding salt to your broth. The right one will create an impactful effect, while the wrong one can make the campaign look tasteless and downright crappy. This makes it crucial to choose the right kind and number of images to attract your target audience with email marketing. Some important tips for using pictures in email marketing include:

Use the appropriate stock images

A wide variety of photographs are available to practically everyone as stock photos. You can get them almost free of cost and without any copyright issues. Nevertheless, for a collection of good-quality photographs, it is better to buy some stock images. Stock photo websites also host images belonging to a wide range of categories. This will allow you to choose the image that suits your website easily.

Selecting the appropriate stock photographs can be difficult. Regardless of the image you select, your clients have probably already seen it. Therefore, avoid using clichéd and uninteresting photos. Give it some time and pick out an interesting image instead to compel your reader to check out your email.

Bring out the photographer in you

While stock photos are extremely helpful, try to use them only when you are really short on time. If you are trying to promote a new brand or product, stock photos may not work as much as you want. Since stock photos are out there already, your email may not generate much interest from some clients. But using an original image can be a real boost for your email marketing campaigns. Take photos that showcase your products and your brand. If you are taking photographs in-house, use high-end equipment. Or, you could pay an expert photographer to capture the shots. After taking the shots, enhance them using a good photo editing software.

Use images that feature real people

Use photographs of real people whenever you can. This will make your clients perceive your content as genuine and will help you forge a strong relationship with them. There are numerous organic ways to accomplish this. You can either take pictures of genuine interactions between your employees. Or, you can request your existing clients to send their pictures showing them using your company’s products. Candid shots are always the best since they give a genuine feel to the picture. You can also hire experienced photographers if you want to add a professional touch to the images.

Use relevant images

It is extremely crucial to remain relevant in this fast-paced world. This holds true in the case of email marketing as well. It is important to choose relevant and appropriate images that resonate with the essence and personality of your brand. Nobody enjoys wasting time attempting to understand what your company can offer its clients. Therefore, instead of posting something random, add pictures that go hand in hand with what you are offering your clients. Going against the personality of your brand can make you seem unprofessional. This can even cause you to lose potential clients. So, try to maintain consistency in all your email marketing campaigns. Also, include alt text for all your images.

Select the proper image size

In email marketing, picking the right photographs and cropping them to the appropriate size is essential. This is due to the fact that larger graphics may result in sluggish page loads. In fact, if an email does not load in under 5 seconds, many people will think that it is spam and will delete it. There is no perfect size for an image in email marketing. However, keeping your image height at around 200 pixels and the width between 600 pixels and 1,200 pixels is regarded as ideal. Furthermore, avoid cropping your photographs to decrease their size. This might cause distortion and have a negative influence on the user experience.

Use the correct image format

There are different types of image formats available, like PNG, JPEG, and GIF. Digital marketers often get confused as to which format to use in their email marketing campaigns. JPEG photos have the poorest quality. They can be easily compressed and take up very little space, and are suitable if you are aiming for faster loading speeds. PNG images function well with text and are ideal for logos and colorful photos, but loading time is greater for them. GIFs are great for showcasing your creativity. They have a limited color range. However, because of their small size, you can benefit from quicker load times.

Using images is the best way to grab the attention of your clients. Use the images wisely and follow simple tips to grow your business.

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