Qualified Leads-Page Checklist

Keep in mind, though, even when it comes to SEO, the ultimate goal is for your website visitors to turn into qualified leads. Once you get good traffic flowing to your site, getting them to go from a visitor to a lead, then to a qualified lead, involves an entirely new discipline. More specifically, improving your landing page quality has a massive effect on whether or not your website visitors turn into leads. When thinking about how to get free leads, it is rare that you consider improving your sites quality.

Having a website set up that is designed to generate leads consistently for your company will make running your company so much easier. It is certainly one of the most laborious ways to generate more qualified leads, but it is also a crucial step to making sure that your site is the most efficient that it can possibly be. If you are able to convince an interested party to begin visiting your site, you can then begin targeting them like any other lead. For instance, if through your analytics tools, you realized most of your prospects are clicking inbound links to your site from your Facebook Page, then your next step is to upgrade the pages they are visiting with content that keeps them engaged on your site.

This means having a website with helpful content or unique hooks, then doing the outreach work to convince people to link back to your site, so that you rank higher. Then, you have to structure these separate pages in your site using URL structures that make sense, and populate these pages with helpful content that not only helps you rank, but helps get more people reaching out. Instead of turning each and every page into a landing page, make informational pages a source of traffic. A These sources can then send visitors to the main landing pages sites, which really pushes the particular CTA, and leads visitors through the next steps in your funnel.

A Call-to-Action (CTA) takes the site visitor to a landing page, which includes a form used to gather contact information from the visitor. Landing pages have a form in which visitors submit their contact information, like their email or telephone number, in exchange for what you are offering. On the pages of your website with the highest visits, add longer-form content which visitors can access via forms asking for their contact information.

Make sure you are focused on pages with high traffic, and craft compelling messages that entice users to give up their personal contact information. Once you identify where your leads are coming from, you want to ensure the pages that they are landing on are doing all that they can to cultivate the visitors interest. A thank you page helps you keep a closer eye on your leads, and ensures that they are not just visitors to your site, but also action-takers.

Speaking of qualifying, you want to ensure that once people have signed up to the lead magnet, you are asking them to take one specific other action right away on your thank-you page. As we said, a lead magnet is something valuable you offer to visitors to your website in return for their email. A lead magnet is any type of incentive you can offer to visitors to your site in exchange for their email address or other contact information.

Related posts