Dove’s marketing campaign
The brand’s #ChooseBeautiful campaign was created with the aim of encouraging women to embrace their natural beauty. The brand surveyed women from five different cities and conducted research on the way women view beauty in their own culture. They also partnered with 116 female photographers to create this campaign.
The campaign is not only aimed at promoting the benefits of Dove products, but also at promoting a positive dialogue about body image and discrimination against women. The company hopes to do this by providing its customers with more innovative advertisements that promote more interaction.
Nike’s marketing campaign
Nike’s “Just Do It” marketing campaign is genius. It speaks directly to segments of the consumer base while still being true to its core values. However, it must also deal with issues that are becoming increasingly prevalent in today’s market. In the years ahead, the brand must make changes to remain relevant.
Rather than relying on traditional marketing strategies, Nike has focused on digital advertising to reach consumers across multiple channels. This has made the brand’s success largely dependent on building an emotionally engaging brand identity. Nike marketing creates a platform for like-minded individuals to identify with the brand and creates a higher level of brand awareness. The company also has a grassroots marketing strategy.
American Eagle’s marketing campaign
American Eagle is ramping up its Snapchat presence with a new “AE Lens” that gives users a behind-the-scenes look at its spring assortment. Users can earn points by completing targets that are tied to the spring collection and can also shop the spring lineup. In addition, customers can use the AE Lens to scan Coco Gauff-featured store window displays to access an immersive AR experience.
The brand is also experimenting with emerging digital channels. Its upcoming fall campaign, titled “AE Jeans SoundOn,” will incorporate a first-of-its-kind music activation on TikTok and metaverse activations on Roblox and Meta Quest 2. The campaign features three popular Gen-Z musicians, based on TikTok’s SoundOn platform. The brand is the first to partner with the TikTok platform, and the company will use the service to connect with millennials and Gen-Z users. In addition to a 360-degree video experience, the brand will also integrate a video experience in stores.
Cadbury’s virtual experience during pandemic
The Cadbury Company, a leading British multinational confectionery brand, recently launched a new campaign celebrating the power of communities. The company is leveraging QR code technology to empower street hawkers who don’t have permanent stores. This campaign aims to educate consumers about the products sold by hawkers by identifying their location and the products they sell.
The campaign uses technology and emotional insight to connect with consumers. It’s a perfect example of a brand using technology to bring its product closer to consumers. Though technology and marketing tools change all the time, human connection remains at the core of any marketing campaign.
Coca Cola’s marketing campaign
Coca-Cola is getting an early start on its marketing campaign for the 2022 FIFA World Cup. The “Believing is Magic” campaign, which launches tomorrow, will span more than 200 countries, and will feature digital ads, special packaging and TV commercials. The campaign highlights the personal promises that fans make to help their team win. The company declined to divulge how much money it will spend on the media campaign.
The campaign aims to create a sense of community and togetherness. The new beginnings in life are meaningful when we connect with others. To promote this idea, Coca-Cola created a short animated film that highlights this connection.