by Martin 4 years ago 
In this world of the internet, almost every business is over the web. Counting the total number of websites that are live on the internet might scare you. But it is a fact that you cannot ignore, especially when it comes to your website ranking and business growth.
Creating an authoritative website will not only help you attract and convert customers but also rank your business in the top searches of Google. Always remember, the higher the website ranking, the more the business grows. Well! Video is a one-stop solution by incorporating which you can earn traffic, build loyal customers, and enhance your website ranking on Google without breaking the bank.
Due to its amazing benefits, 87% of marketers consider video as an effective marketing tool. Still not satisfied with how videos can help you amp up your business growth and website ranking? Need not fret! Below are some of the most reasons that will definitely inspire you to add awesome explainer videos in your marketing strategy.
6 Reasons why integrating videos can improve your SEO ranking
Let’s begin…
Improve your brand image
Domain authority is one of the most critical factors that help you rank higher on Google. Once you successfully build authority for a specific topic and optimize your brand value, then you can easily improve your searches on Google. It actually indicates that most people will notice your activities and love your brand.
By publishing videos on a regular basis on an interactive video platform, you can easily lift your brand image. According to the statistics, it is found that sharing information through videos will be processed by the human brain much faster than normal text. Thus, if you want people to remember you by your name, then start sharing your thoughts via appealing, informative, and short videos.
Act as traffic magnets
Almost every marketer aims to generate more traffic to improve its search engine ranking. But still, there are some marketers who are unable to achieve their desired goals. The only reason for the failure is the usage of inappropriate strategies. Are you wondering about the best approach?
Well! Video marketing is an essential and powerful approach with which you can drive huge traffic to the website. According to the statistics, businesses embedding awesome videos on their web page are able to increase their organic traffic by 157%.
Remember, the higher the website traffic, the better the ranking on Google. If people are visiting your website on a regular basis, then it indicates that you have something valuable to offer to your viewers, which is further considered by the search engines. This is the reason why 90% of businesses are creating more video content to perform better in search results.
Source: oberlo
Google loves video content
When it comes to search engine rankings, then Google follows two simple rules while scanning your content. One is the quality of your content, and the second is the relevance to which it is created. When Google crawls your content, then it will not only consider your content but also see the type of content you post on the platforms.
You will be amazed to know that youtube is the second most popular platform. It shows that video content is not only liked by millions of people but also preferred by Google. So, if you want to achieve your search ranking goals, don’t miss the chance to publish informative and attractive video content. You can use something similar to these whiteboard explainer videos to pull your visitors into your website while giving them an explanation about your business.
Retain visitors on your site for longer
Always remember, the more people remember your brand and stay on your website, the higher the chances that they will make a purchase. If you also want people to remember your brand and stay on your website for longer, there is nothing more impactful than videos.
According to the research, 72% of the customers prefer watching videos, especially when they want to learn something new and interesting. The way people watch and love videos is something that cannot be ignored. Also, Google considers the visitor’s time while ranking the website. The more people stay on the website, the chances of staying on the top of Google increases.
Source:oberlo
Builds a loyal customer base
Building a loyal audience over the web is one of the most difficult tasks. Are you also facing the same issue? If so, then you should use videos in your marketing strategy. Videos not only help you build a strong relationship with your customers but also allows you to convert your customers into promoters or influencers.
If you have a consistent list of loyal customers, then you can easily maintain the traffic to your website, which will further increase your website ranking and revenue. So, whenever you create a video, don’t forget to add your brand logo to it, as it will improve your brand authority and create a strong customer base.
Generate more backlinks
When it comes to improving the SEO of the website, backlinks play a great role. If you create high-quality backlinks, then you can see a huge improvement in your website ranking.
Well! There are various ways with which you can create backlinks, but one of the most effective approaches is by integrating videos into your website. Whenever someone wants to link to a specific website, they always look for a resource that is both useful and informative. Their main objective is to give more valuable content to the readers.
So, if you want to secure more backlinks and generate referral traffic, which will further improve your website ranking, then start creating appealing explainer videos and share on video share it on video sharing sites. Moreover, you can also create a profile on video sites to improve your website ranking.
Prefer reading- 5 ways to improve your video SEO.
In the Nutshell
There is no single reason that will stop you from adding videos to your marketing strategy. If you create excellent videos, you can do a lot with them. Having an appealing and educational animated explainer video will not only help you drive traffic to your website but also keep you in the top searches of Google.
There are various softwares and tools by using which you can create excellent websites. Also, you can produce excellent videos by hiring an explainer video production company.
Now that you know the importance of videos in improving ranking, it’s time to create one.
Still, if you have any queries, do share in the comments below. Also, if you found this article beneficial, don’t forget to share it with your friends and family members.