How Video Has Changed The Marketing Landscape


Now that smartphones have penetrated almost all levels of society, the ability to shoot, edit and share videos has gone through the roof. It’s led to the rise of platforms like TikTok, the inclusion of Reels on Instagram and the establishing of YouTube as one of the biggest and most successful social media platforms ever created.

This has also led to a massive shift in the way brands market – or should be marketing – online. For over a decade, digital marketers have been using the phrase “content is king”. In 2022, that phrase has shifted to “video content is king”.

Important Video Marketing Stats

In the last few years, video marketing has increased significantly. Businesses and brands are pouring more time and effort into making video content for social media and for their websites. Here are some of the important stats you should know about video marketing:

  • People are now generally watching 19 hours of video content online per week. This includes content on YouTube, Facebook, Instagram, TikTok, and other places like webinars.
  • In a study done by HubSpot, 72% of those surveyed said that they prefer to watch a video to learn more about a product than having to read about it and look at pictures.
  • You are two times more likely to see your content go viral on social media when you produce videos because people prefer to share videos to sharing static posts.

Why Video Is So Effective For Marketing

There are many reasons why video has become so impactful, and it’s not just because the sound and the moving pictures attract attention much better than a static image or text.

  • Video Has A Higher Retention Rate

The attention span of the average customer online is incredibly short. If you don’t grab someone in a matter of seconds, they will scroll right past your beautifully designed image and ignore your brand. In addition to grabbing their attention with the video, you are also likely to see a higher retention of the information you’re providing with your video.

  • You Build Trust Through Videos

Trust in a brand is critical for today’s shoppers. People want to know about the brand they’re spending their money on and video has been shown to help garner that all-important trust. When you showcase your brand and what you’re selling with good visuals, customers feel that they can believe what you’re selling and feel more inclined to make a purchase online. Just like when you play online blackjack real money games, you want to do so at a site you trust – and videos can help to form this trusting connection.

  • There Is Better Brand Recall

Going back to the point about information retention when watching a video, you’re more likely to be the brand that people think of down the line when you use video as part of your marketing strategy. You’ve built trust and provided memorable information.

It’s Time To Embrace Video Marketing

Even if you’ve never posted a video to social media before, there’s no time like the present to get started. Remember, it doesn’t have to be a television-quality video. It just needs to be authentic to your brand and fit into the social media trends.

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