When it comes to marketing your business to grab more eyeballs, Reddit isn’t the most conventional platform that comes to mind. We get it. But, with 52 million daily active users to boast of, you simply can’t ignore the potential this medium presents.
So, in this article, we have rounded up the top ways in which you can use Reddit to promote your small business and propel it forward.
Be A Redditor First
Yes, you created an account on Reddit to promote your business. But, if you bashfully begin advertising about your product/service, the participants will most likely downvote you or outcast you with caustic comments. Remember to not ask for upvotes or submit the same comments on different subreddits to promote your business. Reddit doesn’t work like Facebook, Twitter or LinkedIn. You need to spend more time joining interesting subreddits and contributing to them than blatantly advertising about your business. Start by studying the etiquette of the site to avoid getting banned as that can pose a huge problem for your brand.
Target Subreddits That Pertain to Your Business
Reddit is quite similar to an internet forum. There are thousands of ‘subreddits’ that comprise the Reddit ecosystem while catering to a specific audience. These subreddits can be dedicated to a specific fandom, topic, or random query. From something as general as ‘gaming’ to a more specific subreddit like ‘People who want to survive the zombie apocalypse’, subreddits can be quite clearly defined. Depending on the line of your business, search for subreddit communities where you can find individuals who are interested in what you do. This can help you save time and resources on promotions.
Keep A Tab on Customer Feedback and Suggestions
Spend some time exploring industry-specific subreddits to gain a better understanding of the latest trends and what the customers want. Reddit presents a treasure trove of conversations, engagements, and discussion threads that can be relevant to your business. It can give you a great insight into the pain points and concerns of the customers at large and help you improve. You can get a better sense of areas you need to work on by analyzing internally and also looking at how your competitors are faring.
Consider Cross-Posting Across Different Subreddits
Even though Reddit runs on an anti-advertisement sentiment, that doesn’t mean you can’t post the same content more than one time. The trick is to be careful and not come across as a business that is only here to sell. There are countless subreddits out there, and you may likely have multiple subreddits that relate to your community and brand. So, if you have a good post, you can post it to the other subreddits as well. This gives your content the chance to be noticed by more people and upvoted. Be careful to tweak the headline with every post. Also, remember to space your posts over a few days or weeks so it does not appear as spamming.
Host an Ask Me Anything Session
Whether you are a small business or a large conglomerate, if you have an audience that’s interested in what you do, they will most likely have questions. An AMA session allows you to connect with your audience on a one-on-one level and gives you a chance to influence them to buy your product. If nothing else, you can let the audience know about the different features of your product or service without running the risk of getting banned for it.
Try Reddit Paid Ad Space
Targeting ads by the community has been one of the most tried and tested marketing strategies that have worked for businesses for many years. Reddit’s ads focus on subreddits. So, there is a high chance for your ad to create a buzz and result in a discussion when posted in a subreddit. Reddit offers a pay-per-click advertising model so your content can be more visible to users. When done right, it can boost your returns on investment (ROI) significantly.
Ready To Get Onboard Reddit?
Reddit is undoubtedly one of the most active social media platforms that you can use to elevate your business to the next level. You can leverage the power of different Reddit communities to cater to a specific niche of audience. With the right content, you can get enough traction which can produce excellent results for your business. We hope these above-mentioned tips can help you level up your brand’s social marketing in a better way.Infographic created by Clover Network – A Restaurant POS Systems Company