One of the main marketing benefits that social media offers businesses is it enables them to reach out to a huge audience. Getting a good following, however, is not easy.
After all, there is plenty of competition on the internet.
This is exactly the reason why social media streaming is an excellent choice as businesses can now stand out from the crowd and overcome all the noise from similar posts from other people.
Let’s find out 3 main reasons why live streaming is a good choice for your business.
1. It’s simple to do
You will not have to worry about spending a considerable amount of money to stream live. In fact, most of the popular social media platforms such as Facebook, Twitter, and Instagram offer a live streaming feature.
You will need to do some research to learn how to do it the right way. This will also ensure that you are confident when streaming giving you a professional vibe and getting your viewers to follow your content.
2. Live communication with your customers
One of the biggest advantages to live streaming is the fact that customers are able to ask questions which you can then answer directly through the camera feed.
Engaging customers directly has the benefit of building on trusts which results in loyal clients.
The challenge, however, may be reading the questions and answering them all while streaming. One way to deal with this is to involve a second person during your stream who can then read the question out to you as you answer.
3. Promoting your business brand
Engaging with customers live is perhaps amongst the best ways to promote your brand. You create a positive experience for your customers. You can take advantage of the stream to schedule consultations which will significantly improve your brand awareness. This will also help you create good relationships with clients turning them into loyal customers.
What’s more, you can quickly get feedback about your business products.
4. Integrating a promotion or a call to action
As you near the end of your streaming you can direct your audience to register to a newsletter by posting a link or get them to use a coupon code that offers a discount for their next purchase.
Keep in mind that for your business to benefit from the live streaming, you should strive to make the video engaging for the viewers. Do your research and find out what similar businesses that excel in live streaming do and see how you can take advantage of it.
Ask yourself questions such as how long do the videos take? What do the businesses do best?
Also, before you decide to stream live, perform a rehearsal on yourself to get acquainted with the process and to build confidence.
It’s a good choice to try out different ideas and find out which works well and which you could use. This is one situation where practice definitely makes perfect.
I am a blogger, marketing expert, student of the market and a visionary.