The modern consumers are much enlightened and make decisions on a more conscious level compared to before. They are deliberate in ensuring that they buy from ethical businesses and persons. However, there is a disconnect between the customer demands and the companies responsibilities. Businesses are simply not doing enough to be ethical. The products and services do not meet the standards expected. This discord presents a great opportunity for you to make your brand more ethical before others realize its importance. Here is how you can do it.
Define Your Existence
You need to know why your business exists. In this definition, use a few words as possible according to the long-term goals of your company. Ensure that the ethical goals are clear and strong enough to influence your customers. The most effective goals in this generation are geared towards helping the needy and saving our environment, and that is where you can draw your inspiration. Find the appropriate goals that resonate to what you do and use them as the purpose of your business.
Using words like honest, transparent, respectful, serious, truthful, bold, innovative, conservative is what will set you apart from your competition.
Use Proper Production Processes
Your production process should not only be conducive for workers, but also for the people that live around your business and the world at large. The checklist you can use under this section is choosing materials that are non-toxic, reusable, or recyclable. And the packaging should involve using clean materials without wastage. In addition, ensure the working conditions are respectable to human rights, protects animals, and keeps the environment clean.
Sell Ethical Products and Services
Even with the best business goals and values, you cannot have an impact while selling products and services that fall short of the community standards. If what you sell is toxic, illegal, hazardous, or harmful, then it is automatically unethical. So, your good branding and marketing approach does not count if your products and services are harming people, animals, and nature.
Let your products be renewable, clean, and organic. Therefore consider leaving harmful products for less toxic one.
Have Seamless Distribution Processes
Making wrong choices of suppliers and means of supplying your products and services can lead to delays, poor handling, and wastage. Therefore, you need to work on your distribution process such that your suppliers are well trained to handle customers and follow policies to the latter. Also ensure the means of transport is flawless and appropriate for moving products and services around, and there is no wastage in your the entire distribution procedures.
Hire the Right Way
Your hiring process needs to be respectful. Ensure you don’t discriminate anyone on the basis of gender, race, religion, or political opinions. Also, let your working conditions be safe and balanced so that everyone feels valued.
With these easy ways, you can make your brand more ethical and improve its impact on modern society. What do you think? Share your opinion with us.
I am a blogger, marketing expert, student of the market and a visionary.