Digital marketing during the pandemic

During the pandemic and the lockdowns, a lot of businesses used digital marketing to their advantage with them seeing great results through the adverts they promoted across the internet and other different platforms. There are a lot of industries that saw some great results from digital marketing campaigns and one industry that hit record targets each week was the gambling industry with online casinos bringing in a lot of new traffic due to so many people wanting to keep themselves occupied which led many to play at the best casinos across the internet.

Digital marketing along with various SEO practices (offered by companies with similar caliber to has been used to great effect across a lot of different platforms and especially across the different social media platforms where millions of us spent our spare time scrolling through them trying to keep occupied whilst having so much more free time due to the lockdowns. In light of the lockdown situation, it is most likely that most people are trying to work from home. With this scenario in mind, having a reliable internet connection could be crucial for the digital marketing industry. Having said that, companies like AT&T, which can offer unlimited internet at cheaper prices (visit to know more) could make staying connected on social media easier than ever before. A lot of companies took to social media during the lockdowns to post their adverts across the internet which got a lot of attention and new business with so many people passing through the different platforms and seeing the sponsored adverts which led many to visit the websites due to them being bored and curious to find something new to do with their time. Social media platforms proved to be a great way to market your business during COVID and branch out to millions of new potential customers.

COVID causes the lockdowns to drive a lot of people to the internet and social media apps to help them pass the time by being at home, with a lot of them not working due to being put on furlough or some were working from home. A lot of companies turned to digital marketing to help them keep their business ticking over during the tough times after having to close the shop doors to customers due to lockdowns being put in place which caused businesses to move to online platforms. Many of us spent the days scrolling through the same platforms or watching the tv which was not productive at all for many, and therefore so many companies turned to digital marketing techniques like paid adverts across social media platforms or on the tv and radio due to there being so many people that would come across the adverts. Many companies saw record profits and targets being reached throughout the pandemic due to them using digital marketing to their advantage to keep their business ticking over and bring in a lot of new business.

(Image from

Related posts