by Martin 2 years ago 
Video production and video marketing have become essential components of modern business strategies. Video content is a powerful tool for engaging audiences, promoting products or services, and building brand awareness. It allows businesses to tell compelling stories, showcase their offerings, and connect with potential customers on an emotional level.
Creating high-quality video content can be achieved through two primary approaches: utilizing an in-house team or collaborating with professional Video Production Services. Having an in-house team offers the advantage of complete control over the creative process, allowing for quick adjustments and ongoing content creation. However, this approach requires investing in specialized equipment, software, and skilled personnel. Alternatively, partnering with a promotional video production company usually provides access to a team of experienced professionals who possess the necessary expertise, state-of-the-art equipment, and creative insights to deliver polished and visually appealing video content.
Having said that, video marketing continues to be an effective way to capture and engage audiences for your business. However, it can be tricky to create and manoeuvre through the different developments that occur when creating videos. You will need to keep up with all of the video marketing trends to make sure you will have sustainable success. Here are the 10 video marketing trends you need to know:
Live videos
Live videos have been around for a long time but have become much more popular since 2020. This is because many in-person experiences and events weren’t allowed, leading to the emergence of using live videos as an adequate substitute.
This video trend is being maximised by a lot of different entities. Companies, brands, productions, content creators, and even everyday consumers can make successful live videos.
What makes live videos so special is that it gives viewers a more personal and authentic look. There is barely any editing and some live broadcasts don’t even include scripts. It is a great way to be more relatable and creative.
Vertical videos
If you have been scrolling in your social media feed often, you will notice that a lot of short-form videos are vertical. This is because this aspect ratio is perfectly optimised for shorter videos that are easier to watch.
More and more video platforms are recognizing how popular vertical videos and short-form videos are with the emergence of TikTok, Instagram Reels, YouTube Shorts, and Facebook Watch.
If you want to make short-form videos, make sure they are filmed vertically to look natural in everyone’s video feeds. To take your efforts a step further, consider seeking support from a tiktok influencer marketing agency, which can provide you with specialized insights and strategies to maximize the impact of your short-form videos.
AR and VR videos
Nowadays, consumers are more willing to engage with more immersive videos. Augmented reality (AR) and virtual reality (VR) are two of the best ways to provide this experience for them.
These two video techniques are a great way for brands to take advantage of the video marketing trend of creating more experiences in videos.
While AR and VR may not totally replace and replicate the in-person experience, it is becoming a more fruitful and efficient alternative as time passes.
Silent videos
One of the most important video marketing trends you have to know is that a lot of consumers are watching videos on their mobile phone while they are on the go. This has led to brands creating videos specifically to be watched silently.
More audiences will watch and finish your video if they are made to be viewed without any sound. The best way to do this is by including subtitles in all of your videos.
Ensure that all of the subtitles you will have will be in sync with what is seen in the video. Also, if you want to reach more global audiences, you should also create subtitles for different popular languages.
User-generated content
It makes videos so influential and powerful that they are accessible to everyone. Before, only brands and production companies are capable of creating great video content but nowadays, anyone with a smartphone can create videos.
More and more people are creating user-generated content for themselves and for brands as well. This becomes a great opportunity for brands because they can use positive feedback from people not even affiliated with them.
When consumers are satisfied with how you run your business or sell your offerings, they will happily create content to support you even if you don’t ask them in the first place.
Short-form videos
If you want to ensure that your videos will be watched by consumers who are getting busier by the day, you should follow the trend of creating shorter videos.
Short-form videos have proven to be an effective way to ensure that more viewers will watch your videos entirely. As much as possible, you should keep a video’s length at a maximum of 60 seconds.
Since you don’t have much time, you should ensure that every second of your video matters. Make it fast-paced, creative, and energetic so that viewers will be curious enough to watch until the end of the video.
Wondering how to create such videos? You can consider asking for help from a Leading tv and video production company manchester or another reputable company elsewhere that can help you out with turning your vision into reality.
Don’t have the budget to employ the services of a named firm like this? Then, simply use ai video editing tools like glossai to get all your work done, efficiently and cost-effectively. AI is the present and the future, the sooner you learn to leverage its power, the better edge you would have against your competitors.
Interactive videos
New video marketing trends allow for more engaging ways to consume videos. Interactive videos allow viewers to interact by clicking, dragging, scrolling, or hovering over the video.
This makes the viewing experience more engaging, interactive, and targeted as well. What type of story or content will be shown to them will depend on the interactive options they choose.
These videos have the potential to amplify brand stories by immersing viewers in the experiences of the brand, allowing them to walk in their shoes. Additionally, they can be utilized to transform traditional explainer videos into interactive demos, enhancing viewer engagement and understanding.
360 videos
Another impressive trend you can use to immerse viewers in your video content is 360 videos. They let your audience control what they want to see on the screen and they don’t need a headset to view these videos.
This is perfect for businesses in the retail, real estate, and especially, travel industries because you can let customers experience what it’s like to be in these locations before even visiting them physically.
Essentially, customers are already experiencing the product demos through 360 videos even before they actually purchase anything from the business.
Shoppable videos
The growth of ecommerce means that more businesses are finding ways to create seamless and easy shopping experiences for consumers. One of the most popular video marketing trends right now is the increase of shoppable videos.
Shoppable videos are similar to interactive videos but their interactive options are almost always related to knowing more about products seen in the video.
These videos allow viewers to read product descriptions, view the product in different angles, and even purchase the product directly from the video itself. This makes purchasing a lot easier and convenient for consumers.
Vlogs
Vlogs are still an effective way to execute brand storytelling in a way that is engaging and authentic to your viewers.
This video marketing trend allows the brand or the creator to be the main character and have them tell the story of anything important and relevant to all of their viewers.
There are vlogs on almost every single topic online which shows how effective they can be regardless if you are a content creator or a brand. They are a great opportunity to showcase brand personality and to keep viewers invested in your content for a long time.
Now that you’ve got a better grasp on what successful video marketing trends are, it’s time for you to ride and even improve on them by making your own unique and creative videos!