Guide to SEO

There are a lot of people who have heard the term ‘SEO’ and even use it in daily conversations but do not have any idea what they are talking about. With the rise in internet’s popularity and the explosion of websites and blogs, the need for SEO has risen quickly. It has now been termed as the most basic aspect of digital marketing and making your online portal stand out among millions of competitors.

What is SEO, really?

Although we are aware of the importance of SEO lets first know the fundamentals of this field of digital expertise. SEO or Search Engine Optimization is the combination of both technical and creative tools to improve rankings, drive traffic and boost awareness in search engines.  There are numerous aspects to this field and they range from backlinks of other websites linked to you on the web to the words that are displayed on your page.  Basically, it is the act of creating the structural arrangement of a website in such a way that search engines understand it better.

Moreover, it is not just about developing websites which are search engine friendly but also their transformation to a channel that is not hard for the readers to comprehend. Thus, the advancement of a website through the ladders of a search engine and an easy to use interface is the primary object of SEO. Here we will be informing you about all the areas covered under SEO that will create a unique value for your website.

Do you even need SEO?

Now, a majority of people are still skeptical of the need of paying an SEO expert for the growth of their business.  They must realize that web traffic is guided by the bigger commercial search engines like Yahoo!, Google and Bing. Some would argue that social media is effective in driving traffic to a website yet the numbers are marginal in comparison to the amount of navigation provided by search engines.

The fact that these giant search engines provide unique and filtered traffic lets you connect to only those people who can be your potential customers.  Thus, Google and Yahoo are the ultimate pathways for customers to visit your website.  In case of weak SEO, the search engines are not able to find your site or even add your content to their databases. Eventually, you are not able to take advantage of incredible opportunities to drive traffic towards your website.

As per industry experts, every word typed by a user in a search box holds a great value. They also claim that search engine traffic has played a prominent role in making or breaking an organization’s success.  When a specific group of users is targeted towards a website, you receive publicity, profits, and exposure that can never be achieved by any other tool of marketing. Experience shows that investment in a skilled SEO expert can yield much better results than any other promotional activity.

Search engines are smart, but…

Although search engines are smart, they are not programmed to take note of each and every website available online. All the major companies like Google are using their R&D department to develop their technology in order to provide better results for users.  But, due to their limitations, they are not supposed to assist every website in topping the charts. SEO comes as a savior as the right moves can bring you up on the stage where masses can witness your existence. Apart from providing content to search engines SEO also helps in boosting rankings to place data where users are most likely to find them.  On the other hand, a wrong move will push you down the pedestal where visibility is minimal.

You might have also encountered people who perform the SEO activities for their business themselves, especially if they are part of a start-up. It is definitely easy to understand the basics of SEO and a small amount of hard work can bring major potential changes in your leads. There are hundreds of programs that are focused on educating the basics of SEO to people who do not have the financial freedom to appoint a full-time expert. You can find a lot of portals that provide free information about this subject and can even buy plans to learn some of the stuff from the higher end.  We guarantee that continuous practices will surely help you in becoming a guru and inspire others.