Every business should be looking out for opportunities to rebrand. The successful brands you see around are as a result of great branding efforts. Did you know that Coca...
How to know if studying marketing is right for you, is the question. You might already be wondering if it will pay off, what the end game is, and...
A viral advert is an ad in marketing with the intentions of spreading information about a business or a product in a short period of time on media platforms....
Marketing is the cornerstone of every business’s survival. This is especially so with startups. And the reason is simple! Most people are not aware of a new business that...
One of the main marketing benefits that social media offers businesses is it enables them to reach out to a huge audience. Getting a good following, however, is not...
The estimated number of social media users stands at 2.5 billion. And this number is only expected to go one way-Up! As a business marketer, you need to be...
No. It is not just the old generation that doesn’t understand what marketing agencies actually do. Even the modern business owners are struggling to understand what it is exactly....
Influencers are independent operatives that create content and integrate a company’s marketing specifications in it with the aim of marketing the product or brand. They control the message and...
The modern consumers are much enlightened and make decisions on a more conscious level compared to before. They are deliberate in ensuring that they buy from ethical businesses and...
Black Friday is not a new term in business. Over the years many retailers have continued to popularize black Friday which has seen consumers take advantage of the sales....